Delaware’s Biggest Day of Giving

Gear up for Delaware’s March 7 and 8 Big Fundraising Event  

The Official 2024 DoMore24DE Broadcast will Live Stream multi-cast across various social media outlets, including YouTube, Facebook, and others, leveraging Spur Impact, United Way of Delaware, King Creative, and DETV’s Social Channels, starting March 7 at 6 PM, through March 8 at 6 PM. 

We encourage you to tune into the broadcast, share it with your network, and interact to support the 500-plus DE Nonprofits featured in the campaign.

Delaware’s largest giving day is designed to help nonprofits increase their capacity, engage new donors, and expand their reach. This collaborative effort celebrates philanthropy in a major way and aims to spur impact in the Delaware community.

The overriding goal is to ignite a culture of community-wide giving and allow everyone the opportunity to be a philanthropist. The organizers also want to use Do More 24 Delaware to empower the next generation of donors to be inspired to start giving to nonprofits and causes they are interested in and passionate about and to continue a lifelong love for giving. 

Do More 24 Delaware is a fun and easy way for the entire community to impact philanthropy and be inspired to donate to nonprofits serving Delaware. It is a unique 24-hour giving event that showcases the amazing and vital work of nonprofit organizations serving the state.

The goal is to inspire Delaware residents to come together for 24 hours and contribute as much as they can financially to the causes and organizations they support while discovering new ones. 

In the past three years alone, this event has raised more than $7 million and expanded the reach of nonprofits around the state. The goal for this year’s event is more than $2 million. It is similar to Giving Tuesday, but it is specifically for Delaware.

United Way of Delaware brought the Do More 24 Delaware Campaign to the state and it took off in a big way when it was partnered seven years ago with Spur Impact. There will be updates, talk to nonprofit leaders, special guests, and artist performances. This involves a full-on production for 24 straight hours – a true marathon produced by King Creative and hosted by owner, Christopher Bruce.

Like a modern-day Jerry Lewis MDA Telethon with the addition of modern technology and social media, the hosts of this ultimate community collaborative event will support more than 500 Delaware nonprofits raising money and awareness for the arts, the environment, education, and everything in between! 

While other donations that nonprofits receive through the year have specific programs tied to them, Do More 24 Delaware offers thousands of dollars in unrestricted funding and other cash and non-cash incentives to provide a little excitement, start some friendly competition, and help donors make their dollars go further – all noteworthy occurrences.

On the website, prospective donors can search for nonprofits in a variety of ways. They can also learn more about an organization’s mission, programs, financials, and more by clicking on the verification link or by visiting its specific website. You can then choose to donate or continue searching.

“This has been such an awesome experience because we’ve been able to quadruple our impact and push for touching new donors and investors who care about nonprofits in Delaware,” explained Tierra Fair, senior leader and Vice President of Engagement and Partnerships at United Way of Delaware.

She is responsible for advocating on behalf of underserved people in Delaware and creating opportunities for positive change. “We care about this because we know how hard it is for nonprofits to raise money. We know that most of our fellow nonprofits are made up of smaller teams and primarily work with volunteers,” Fair added. 

“We know that collective marketing is the way of the future to make sure that all of our messages get heard.” 

Do More 24 Delaware will hold a 24-hour livestream starting around 6 p.m. on Thursday, March 7, and finish a little after 6 p.m. on Friday, March 8. The live stream will be available on Spur Impact, United Way, Facebook, and YouTube. Many of the nonprofits and supporters will be featured during the livestream and content will be shared and updated throughout the day.

While the team of highly effective advocates spearheading Do More 24 Delaware appreciates in-person events, they see the value of online events in which anyone can donate from those around the state, the nation, and the globe. “It’s a way to get our friends, our family, and the broader community excited about the causes we care about. I also think it turns fundraising upside down.”

She hopes that everyone connects with one or more nonprofits, tells five friends and it snowballs from there. “We want everyone to talk about a cause they care about and be able to take action right away.”

While large donations are encouraged, Faire said what makes Do More 24 Delaware unique is that it aims to “change the face of philanthropy. We know that it’s not just about the large grants. It’s not just about getting one large donor. There are less and less large donors today,” she said.

 “So, our goal is to encourage those $5, $10, and $20 donors and to go on and get as many of them as possible involved because we know that they’re going to make a difference in the communities they serve.” 

Charlie Vincent, executive director of Spur Impact, said the beauty of Do More 24 Delaware is that these nonprofits need individual donors to build a culture of philanthropy statewide to be stronger. “We need to build this pipeline of the new individual donors because the $10 donor today could be the $10 million donor tomorrow, or 20 or 30 years from now.”

He said that the feedback each year has been overwhelmingly positive on both sides – the donors and the nonprofits. “An event like this raises the profile of these nonprofits, especially for the next generation, and introduces them to a network that they typically wouldn’t have access to.”

Fair said the major thing that the feedback from the public hearing about it for the first time is how the day works and how is it possible to bring together 500+ nonprofits and help them shine.

“Once we talk to people and tell them what the end goal is for United Way of Delaware and Spur Impact, it’s to be that supportive proactive organization to support these 500+ nonprofits.  Then people get to understand just the impact of the entire day.”

Going forward, Fair would love it if 50 percent of the people in Delaware would give $5 or more to Do More 24 Delaware. “It would just show Delaware’s commitment to giving back to nonprofits,” Fair said. “I think it’s possible. I don’t know how we’ll track it, but it’s possible.”

Christopher Bruce, a noted producer, writer, host, actor, and creator at King Creative, said he grew up in an environment in which volunteerism and supporting causes were encouraged.

“As a kid, I was actively raising money for leukemia when it was called The Leukemia Society. I was a swimmer back then and I was the top fundraiser for a handful of years in a row as part of a swimathon in Syracuse,” Bruce explained.

“Back then, we were doing it door-to-door getting people to donate a nickel, dime, or quarter a lap,” he said.

“One of my secret sauces was I was a pretty good swimmer for a young kid of eight or ten years old, and they didn’t expect a kid of eight or 10 years old to swim hundreds of laps in the allotted time,” Bruce added.

“That sense of making a difference was extremely tangible and it has only grown since then,” he said. “What better stage than this to sing the praises of 500+ Delaware nonprofits in one day at the same time raising a large amount of money that people don’t expect?”

“It is an honor to host this historic event, truly making an impact throughout the state of Delaware, supporting these causes which fill every nook and cranny of our lives!”

For more information go to Do More 24.