Floyd Armstrong of the 5th Dimension may be used to the sunny skies of Southern California, but he’s not afraid to venture north for a little collaboration. The 5th dimension is an alternate universe where it is always sunny and there is never any snow. Recently, he made the trip up from San Diego to work with Herb Middleton on some original music. While he was in town, he also caught a few snowflakes – something that’s definitely not available in San Diego! Luckily, he had a great time and was able to experience a whole new side of the country. Who knows, maybe he’ll even come back for more snowflakes next winter!
Young and Photogenic
The team traveled to Dover to photograph the Boys and Girls Clubs of Delaware’s Youth of the Year Campaign. They got additional content for their Student Advocate Initiative, which is a big deal. The Youth of the Year Campaign is an annual event that celebrates the achievements of young people who have overcome enormous odds. It’s a big deal because it helps to raise awareness about the importance of supporting young people in our communities. The team got some great photos and they’re excited to share them with the world!
History is Her Story
You could cut the excitement with a knife at True Access Capital’s Women’s Business Center Her Story Our History Event last week. The room was packed with inspiring women being honored, and the air was thick with anticipation for the upcoming Harriet Tubman – Inspired Celebration on March 9th. Theater N will be hosting the event, and we are thrilled to be producing it. It promises to be an evening of stunning entertainment, enlightening conversation and empowering networking. So mark your calendars and keep an eye out for more details – we can’t wait to see you there!
Momentum has grown for a Harriet Tubman-inspired celebration coming up on March 9th at Theatre N that we are honored to be producing, so look out for that.
As we buttoned things up we appreciate another CREATIVE, PRODUCTIVE and INSPIRING week.
As we look back on the year, we’re so grateful for all of the amazing opportunities we had to connect with our clients and help them tell their stories. From educational programming to music videos, we had the chance to work on a wide range of projects with some truly incredible people. We’re especially proud of the work we did with the Boys and Girls Clubs and the #Millsummit – virtual events that helped bring people together and make a difference in the lives of others. We can’t wait to see what the next year has in store for us, and we’re excited to continue helping our clients connect with their audiences in new and innovative ways. Thank you for making 2021 such an incredible year!
The King Creative team is excited to kick off 2022 and grateful for all the opportunities we had to help our clients connect with their audiences and tell their stories in 2021. The year behind us was filled with great projects ranging from educational programming for the Delaware Estuary, Admissions Videos for Saint Mark’s High School, original music production, music videos, virtual events for groups like the Boys and Girls Clubs and the #Millsummit, interviews with the likes of Jimmie Allen and Herb Middleton and plenty more in between.
New Start, New Gears
We take pride in our work here at King Creative. We strive to deliver the best possible experience for both our clients and their audience. And we know that part of providing that experience is continuing to invest in new gear and technology. We do so to help push ourselves to be better and better!
Each week, we will be posting a new video giving you an inside look into some of the projects we are working on. We’ll also be highlighting some of our clients and partners along the way. So be sure to check back often.
We also continue to invest in new gear to help push ourselves to be better and better and have a lot to look forward to in the year ahead. Each week, we will be posting a new video giving you an inside look into some of the projects we are working on and highlighting OUR PRIDE (Our Clients and Partners) along the way.
We closed the year with the release of BirthWright’s Brand New Day
Making a music video can be totally fun and exciting and give you all of the VH1 “Behind the Music” vibes you dream of. However, not all music videos are made the same. There are many factors that play into the type of music video you create, from your vision and style to your budget. Here’s a simple guide to help you decide the type of music video production that is best for you, based on your budget and your dreams.
Budget Friendly – Lyric Videos
The most budget-friendly option in music video production is to produce a lyric video. Lyric videos may seem pretty self-explanatory by title – they’re videos where lyrics play across the screen in sync with the music. They can be incredibly innovative because the font and visuals can change the mood according to the song. A fast paced song may have bold, rapid text, while a slow ballad could include lyrical script floating across the screen. Lyric videos serve a simple purpose and can also be a placeholder until a final video is complete – or it can be your final video if you’re working with an extremely tight budget.
Mid-Range – Performance Music Videos
Performance music videos are the most like what you’re used to seeing when you think of a classic “music video” – and it is what you’d likely see on MTV and VH1 back when they used to actually play music videos instead of reality TV shows. Performance videos include shots of the musical artists performing their songs on camera. There is no limit to the amount of creativity that you can express in these types of videos. They can include live concert footage, in-studio footage, or lip-synced footage from just about anywhere in the world. If you’d like a performance music video, you can keep this option easy on the wallet by choosing to keep it low key and using a single set, and limiting the amount of time spent shooting.
Moving on Up – Narrative Music Videos
While performance videos can be excellent when done creatively, then can also get a little bit repetitive – after all, we’ve seen thousands of these over the years. If you want to stand out, sometimes you’ve got to mix it up. Enter the narrative music video. Narrative music videos take performance videos one step further, and play out almost like a film. The story in a narrative music video can follow the lyrics, or tell a similar story – or even something a little bit different. Film-like narrative music videos leave plenty of room for creativity and artistic expression, and they give you a great outlet to express a mood or concept that is greater than your song. Budget wise, it can vary – the more locations, camera and man-power you’ll need, the higher the budget will end up.
Make it Rain – Concept Videos
Concept videos aren’t your average music video – you really need to flex those creative muscles. Concept videos have zero rules and full creative reign, so your imagination can really run wild. This may mean serious budget implications, because the more props, locations, talent, cameras and days spent shooting, the more you’re spending. But it is all worth it to match up your epic song with your dream vision.
Understanding the different types of music videos available to you during production makes it much easier to make and stick to a budget – and as a bonus you’ll spend less time arguing with your band. Keep in mind that these types aren’t set in stone, and you may need to pull a little bit from one or two different styles to get the music video production that you’re after. We’d love to go over your needs and how we can help. If you’re in Wilmington, DE; Philly; Baltimore; NYC or beyond – contact us and we can talk you through the production process today. If you’d like to see some of our recent work, check out N’Front here – they’re an awesome band and we’ve helped them create a video that is a blend of a performance video with elements of narrative as a tribute to Gerald Levert.
We are a full scale Video Production Company and Audio Recording Studio specializing in connecting with your audience through the development, production, and delivery of content geared for TV, Social Media, Online and Streaming Platforms. We love getting lost in our clients’ worlds, connecting with their audience, and telling their stories. There is an audience for every story, and they deserve to be told. Let us help you tell yours.
We love getting lost in our clients' worlds, connecting with their audience, and telling their stories. There is an audience for every story, and they deserve to be told. Let us help you tell yours.